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But Will the Planet Notice?: How Smart Economics Can Save the World

Gernot Wagner




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 | #899982 in Books |  Hill and Wang |  2012-09-04 |  2012-09-04 | Original language:English | PDF # 1 |  224.28 x.75 x7.50l,.70 | File type: PDF | 272 pages

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||4 of 4 people found the following review helpful.| Smart economics for a warming planet|By Customer|"But Will the Planet Notice" makes a compelling argument for urgency of climate change, the inadequacy of any one person's abstemiousness in the face of billions of other people responding rationally to incentives, and the need to re-design economic life, sooner rather than later, so that the deck is no longer stacked against su

You are one of seven billion people on Earth. Whatever you or I do personally―eat tofu in a Hummer or hamburgers in a Prius―the planet doesn't notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smarter economics.

The hope of mankind, and indeed of every living thing on the planet, is...

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